The IMpact of Shopping local

The Local Multiplier Effect

When you shop locally, your dollar doesn’t stop there. It lives on and is recirculated in the community. This is known as the multiplier effect. Money spent locally is a reinvestment in your community.

The multiplier effect is made up of 3 parts:

Direct impact: spending done by a business in the local economy. This includes operating costs, salaries, utilities, etc.

Indirect impact: recirculation of the business spending at other local businesses.

Induced impact: local business employees and business owners spending their income in the local economy.

Funding Local Programs

Spending at local businesses brings in more sales tax dollars to help fund vital government services. Your schools, fire, police, and local government services rely on this money to help keep your community safe, as well as help it grow and diversify.

A Cleaner Environment

By shopping at locally owned businesses, you are supporting businesses that are more likely to source their materials locally. This means less shipping, less waste, and less pollution.

A Closer Community

Getting out and shopping at any local store is an opportunity to get to know your community better. By making these connections, your community will be more likely to reinvest in itself.

Become a Better Gifter

When you shop at a local store, you are 3 times more likely to discover something new. With increased exposure to options, you are more likely to stumble upon that perfect gift that you just didn’t know existed.

Farmers Markets

More reasons to shop local

Stimulate Your Local Economy

Dollars returned to the Local Economy

Shopping at your local farmers market returns 3 times more of your spend to the local economy when compared to shopping a chain.

Increase Access to Fresh Food

Farmers markets bring fresh food to the neighborhoods that need it most. 60% of farmers market shoppers in low-income neighborhoods say that their market had better prices than the grocery store. (source:

Get to Know Your Community

On average, you will have 15-20 social interactions while shopping at the farmers market. In comparison, you are likely to only have 1-2 at the grocery store.

Farmers Markets in Greater Peoria

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